01MuteBox
From “those guys from TV” to category leader.
- Situation
- A Danish hardware scale-up freshly visible from Løvens Hule. High recognition, no engine.
- Build
- Brand platform and end-to-end go-to-market. Digital and physical marketing run as one system: set up, run, scaled across markets.
- Outcome
- Revenue multiplied many times over, category leadership in Denmark, expansion into Sweden, the UK and Germany, earned media internationally.
- Role
- CMO and co-owner for 4.5 years. The living proof that Plan → Run works on a multi-year arc.
- Category leader
- in Denmark
- 4.5 years
- as CMO and co-owner
- DK → SE · UK · DE
- international expansion
As covered by
