02Northguard
A lead engine judged on revenue, not volume.
- Situation
- B2C cyber-safety brand needing a predictable lead engine, and a way to see what it returned.
- Build
- Multi-funnel system on Meta: awareness video, quiz and competition lead-gen, retargeting. Every funnel priced against the revenue its leads produced.
- Outcome
- Two months from first test to a proven engine: the winning funnels scaled, the rest shut off, and a partnership that outgrew the channels it started in.
- Role
- Marketing partner across the full commercial strategy, beyond the paid channels.
- 2 months
- from test to proof
- 4 funnels
- tested on Meta
- Revenue per lead
- as the metric everything answered to
“He goes beyond marketing, taking a holistic approach to our entire commercial strategy, aligning every aspect for growth.”