Work

03Techsavvy / VVY

Situation

Established tech media house Techsavvy launching a new agency arm, VVY, into a crowded market.

Build

Offering and audience defined, positioning and messaging built, commercial GTM designed. Executed through owned media, outbound and founder-led thought leadership.

Outcome

A working acquisition engine and a paying client base within the first year, including clients who expanded into ongoing advertising engagements.

Role

End-to-end launch lead: Plan and Run inside the same engagement.