Revenue per leadRead the case Fractional CMO.
For growing companies.
A senior marketing lead a few days a week, helping you make your marketing profitable. Together we set the marketing plan, and I make sure the activities are orchestrated and executed.
I’m Christian.
Fractional CMO.
Marketing operator, Copenhagen. Founder first, then co-owner: I’ve been on the other side of the marketing budget. I run my clients’ marketing like it’s my own company.
I’ve run marketing for these.
Furniture, wine, software, a folk high school and a trade association. Different briefs, same contribution: making marketing hang together and getting it executed. Engagements from 6 months to 4+ years.
Press coverage. Danish and international outlets.
Fractional, in practice. What you get, and what I do.
Fractional is the time, not the ownership.
You get part of my week, and all of the ownership comes with it: I write the plan, run it and answer for the numbers.
One owner, inside your team.
A standing seat in your leadership meeting, and the work happens in your own systems. Your agencies and freelancers get one brief, and it comes from me.
From strategy to ad account.
Positioning, paid acquisition, CRM flows, website and dashboards. When it’s fastest, I build it myself.
No lock-in. Everything stays with you.
Everything is built and documented, so your team can run it without me when we stop.
Selected work.
Revenue per leadRead the case 
Category leader in DKRead the case 
Zero → liveRead the case When it works best.
- Marketing matters now,
- and nobody senior owns it.
- You, the leader, are still carrying it yourself,
- and it’s not your job.
- You want a partner in it for the long run,
- someone who is still there in month twelve.
You shouldn’t still be writing the company’s marketing emails at 11pm.
One call about where your marketing is today, and what needs to happen first.
