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Fractional CMO.
For growing companies.

A senior marketing lead a few days a week, helping you make your marketing profitable. Together we set the marketing plan, and I make sure the activities are orchestrated and executed.

I’m Christian.
Fractional CMO.

Marketing operator, Copenhagen. Founder first, then co-owner: I’ve been on the other side of the marketing budget. I run my clients’ marketing like it’s my own company.

Let’s talkMore about me
Christian Toft Bach in front of a woven textile in yellow and sand

I’ve run marketing for these.

Furniture, wine, software, a folk high school and a trade association. Different briefs, same contribution: making marketing hang together and getting it executed. Engagements from 6 months to 4+ years.

  • MuteBox

    Office furniture

    Designs and makes meeting pods and acoustic solutions for open-plan offices.

    Read the case

  • Northguard

    IT security

    Sells IT security, cloud backup and support to private users and businesses.

    Read the case

  • Techsavvy

    Media

    Covers tech, startups and investment, and runs VVY, an agency for startups and scale-ups.

    Read the case

  • STOFF Nagel

    Home decor

    Makes modular candle holders, vases and bowls that can be stacked and combined at will.

  • Hakio

    Software

    Builds demand forecasting and planning software for fashion brands.

  • Bringwine

    Wine

    Sells wine online direct from independent winegrowers, who ship it to the buyer.

  • Joca-Rubæk

    Waste management

    Supplies waste containers and sorting systems to municipalities, housing associations and businesses.

  • HØJSKOLENDK

    Folk high school

    Runs folk high school stays abroad for young Danes, with Danish teachers and tour leaders.

  • WhistleService

    Software

    Provides whistleblowing software that lets employees report wrongdoing anonymously.

  • Kanel25år

    Party supplies

    Sells cinnamon, pepper and party gear for celebrating an unmarried friend’s birthday, Danish style.

  • VideoVicer

    Workplace safety

    Makes short safety videos with quizzes that companies use to instruct their staff.

  • Dansk El-Tavle Forening

    Trade association

    Brings together Danish switchboard builders and their suppliers, and represents the industry.

Press coverage. Danish and international outlets.

Fractional, in practice. What you get, and what I do.

  • Fractional is the time, not the ownership.

    You get part of my week, and all of the ownership comes with it: I write the plan, run it and answer for the numbers.

  • One owner, inside your team.

    A standing seat in your leadership meeting, and the work happens in your own systems. Your agencies and freelancers get one brief, and it comes from me.

  • From strategy to ad account.

    Positioning, paid acquisition, CRM flows, website and dashboards. When it’s fastest, I build it myself.

  • No lock-in. Everything stays with you.

    Everything is built and documented, so your team can run it without me when we stop.

How I work

Selected work.

All cases

“Christian has become a really good sparring partner when it comes to developing my webshops. He’s easy to talk to and has always kept the agreements we’ve made, without fail.”

Thomas ZinkOwner, Kanel25år and bryllupsris.dk

When it works best.

Marketing matters now,
and nobody senior owns it.
You, the leader, are still carrying it yourself,
and it’s not your job.
You want a partner in it for the long run,
someone who is still there in month twelve.

You shouldn’t still be writing the company’s marketing emails at 11pm.

One call about where your marketing is today, and what needs to happen first.

Let’s talkcb@bucca.dk
Christian Toft Bach at his desk in front of a woven textile